About Moshie

Moshie Founder

Bruce grew up on his family’s farm in North East Victoria and Southern NSW, gaining firsthand experience in large-scale farming operations, including one of Australia’s oldest Hereford cattle studs. With over 20 years of expertise in Leadership, Lean, and Continuous Improvement, he has worked with major companies like IBM, Uncle Tobys, Nestlé, and SPC Ardmona to streamline processes and improve business performance.

Bruce co-developed the Lean Leaders Development Program, which has helped over 250 leaders across Australia optimise their operations and develop stronger leadership skills. Supported by multiple industry partners, the program provdies businesses with practical tools to improve efficiency and navigate industry challenges. Today, Bruce continues to work closely with businesses, delivering tailored strategies that drive sustainable growth.

Commercial Manager

Josh has spent his entire career in the horticulture industry, growing up in a production and retail nursery before stepping into leadership roles at businesses like Boomaroo and Yarra View Nursery (a social enterprise). With qualifications in Horticulture and Business Marketing, he understands the industry inside and out.

Josh specialises in helping businesses gain a clear picture of their costs - an increasingly critical focus as economic pressures rise. He has developed industry-specific tools that simplify financial analysis and decision-making, enabling businesses to cut unnecessary expenses and improve profitability. In 2024 alone, his work has saved clients hundreds of thousands of dollars, making a tangible impact on their bottom line.

Business Coach

Chris has a strong background in systems, supply chain management, and large-scale operations. Before joining Moshie, he was Transport Manager for Woolworths’ Distribution Hub in NE Victoria, overseeing over 1,000 truck movements daily. He has also led teams of 500+ employees in site and systems management roles, optimising processes to improve efficiency and performance.

Now, Chris works with businesses across NSW, QLD, and VIC to develop tailored business plans through the Farm Business Resilience Program (FBRP) and other strategic initiatives. He has worked with Turf QLD, Turf NSW, NGIQ, and the QLD Farmers’ Federation to help horticulture businesses build resilience and long-term sustainability in a rapidly changing industry.

General Manager

With a background in engineering and extensive experience in Lean and Continuous Improvement, Dean helps businesses optimise their operations and improve efficiency. Before joining Moshie, he was Operations Manager at Spitwater Manufacturing, where he led major initiatives that enhanced productivity and reduced costs.

Dean works closely with business owners and leadership teams to implement practical solutions that reduce waste, streamline processes, and create a culture of continuous improvement. Whether through one-on-one coaching or group sessions like Lean Leaders, he provides businesses with the tools they need to strengthen operations and build long-term resilience.

Business Support Officer

Nancy has a background in horticulture, permaculture, and therapeutic horticulture, with hands-on experience in nursery management and conservation. She’s worked as a Motherstock Supervisor and served on a Conservation Committee, focusing on education, sustainability, and practical industry solutions.

At Moshie, Nancy helps make business support and industry resources more useful and accessible. Whether it’s through communications, event coordination, strategic connections, or practical business support, she works to help green industry businesses tackle challenges and make the most of new opportunities.